GTM engineering · on any stack
Your GTM engineering team. Without the hire.
We build the system that turns buyer signals, CRM data and AI into pipeline, on the tools you already own. HubSpot or Salesforce, Clay or Apollo, a warehouse or a spreadsheet. Fixed prices, and everything we build is yours.
30 minutes, no deck. Most engagements start within two weeks of the audit.
Example plays
Logged on the contact, the account and the deal in your CRM, whichever one it is.
We build on what you already own
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Clay
- Apollo
- ZoomInfo
- Outreach
- Salesloft
- Instantly
- Snowflake
- BigQuery
- Postgres
- Claude
- OpenAI
- Running since
- 2023
- Countries
- 4
- Disciplines
- 6
- Systems integrated
- 12+
- AI calls metered / yr
- 157K+
- Yours to keep
- 100%
What we do
Salecopy.io is a go-to-market engineering team for B2B companies. Most companies try to hire one person to fix the CRM, clean the data, build outbound, add AI and produce numbers leadership trusts. That person costs $180K+ a year and takes months to find. We bring the same expertise as a team, build on the tools you already own, typically start within two weeks, and hand over everything we build.
Why a system
Your tools are fine. The gaps between them are the problem.
Most revenue teams already own a CRM, an enrichment tool and a sequencer. What they do not have is anything connecting them, so the work happens in exports, spreadsheets and people's heads.
Signals nobody sees
Job changes, pricing visits and usage drops sit in five tools. None of them tells a rep.
Data nobody trusts
Three teams, three numbers. Every meeting starts by arguing about which one is right.
Actions nobody owns
An alert without a name and a deadline on it is a notification. It gets ignored.
We build the part in between. On your tools, not ours.
How the system works
One signal in. One owned action out.
Every play follows the same path: a signal shows up, it gets enriched, scored and routed, and a named person acts. Your CRM keeps the record. Pick one to see it move.
A familiar face at a target account is the warmest moment you will get. The system spots it and hands the rep the intro.
1 · Signal People signal
2 · Enrich, score, route
Match the person to the old account
Check the new account for fit and history
Find the rep who owns it
Runs on the tools you already own3 · Action Owned and dated
4 · Your CRM. Contact, account and history updated, so the next person sees what happened.
A quiet account is not a dead account. Something changed, and the rep should know the same hour.
1 · Signal Web signal
2 · Enrich, score, route
Tie the visit to the open deal
Score how recent and how deep
Pull the last call and the open objections
Runs on the tools you already own3 · Action Owned and dated
4 · Your CRM. Contact, account and history updated, so the next person sees what happened.
Churn is usually visible months ahead in data that sits in three tools nobody has joined.
1 · Signal Product signal
2 · Enrich, score, route
Join usage, tickets and contract dates
Score risk on signals that held up in back-tests
Rank by ARR and confidence
Runs on the tools you already own3 · Action Owned and dated
4 · Your CRM. Contact, account and history updated, so the next person sees what happened.
Speed only matters on the leads worth being fast on. The score decides which ones those are.
1 · Signal Inbound signal
2 · Enrich, score, route
Enrich and dedupe against the CRM
Score against your closed deals
Route by territory and capacity
Runs on the tools you already own3 · Action Owned and dated
4 · Your CRM. Contact, account and history updated, so the next person sees what happened.
Four examples. In the audit we decide together which signals are worth watching in your business, and what each one should trigger.
What we build
Five layers. One connected system.
Each layer has one job, runs on tools you may already own, and can be bought on its own at a fixed price. Pick a layer to see what gets built.
Layer 1
Source of truth
Everything starts with a CRM people trust. One record per company, per person and per deal, with stages that mean something and a rule for which system wins when two disagree.
- A data model with real stage criteria
- Dedupe and reconciliation against billing
- Lifecycle stages reps cannot skip
- The rules that keep it clean
Works with
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Dynamics 365
What you can buy here
Layer 2
Signals
Buyers research without you, go quiet and come back. Signals are how you find out: job changes, site visits, product usage, call recordings and intent, pulled into one place and tied to the right record.
- Job-change and promotion tracking
- Web and product usage tied to accounts
- Call-recording and transcript signals
- Enrichment that refreshes on a schedule
Works with
- Clay
- Apollo
- ZoomInfo
- Cognism
- your product analytics
- your call recorder
What you can buy here
Layer 3
Scoring
A score is only useful if it predicts something. Ours is built on your own closed deals and back-tested before it goes live, so reps can see why an account ranks where it does.
- ICP fit plus behavior, with decay
- Back-tests on your closed deals
- Three bands instead of a false-precision number
- Routing by territory and capacity
Works with
- your CRM's own scoring
- your warehouse
- plain SQL
- a model, when it earns its place
What you can buy here
Layer 4
Action
A signal nobody owns is a notification. Every play ends in an action with a name and a deadline on it: a task, a sequence, an alert, or a brief written by an AI workflow that is metered per call.
- Plays with an owner and an SLA
- Sequences and rep alerts
- AI deal briefs with citations
- Approval gates before anything sends
Works with
- HubSpot Sequences
- Outreach
- Salesloft
- Instantly
- Smartlead
- Slack
- Claude
- OpenAI
What you can buy here
Layer 5
Measurement
Pipeline, win rate, forecast and attribution, each with its denominator and a list of what was excluded. One number per question, read from one place.
- Pipeline and forecast from raw records
- Win rate by real cohorts
- Attribution that survives finance
- A dated change log on every metric
Works with
- the CRM's own reports
- Postgres
- Supabase
- Snowflake
- BigQuery
What you can buy here
The tools
Any engine. Your CRM is home base.
We are not tied to a vendor. Tell us what you run and see which layers you already have, which are missing, and where we would start.
What you run today
Not on the list? Pick "Something else". We have not met a stack we could not build on.
Your system, on your stack
Pick your toolsand we will show what is in place and what is missing.
- Source of truth
- Signals
- Scoring
- Action
- Measurement
- AI workflows
Where we would start
Working with us
Three ways to start. Pick where you are.
Where are you today?
Set up right, once
A new CRM, or one that was never set up properly. We get the groundwork right before you automate anything.
$2,500to start, fixed scope
- HubSpot onboarding or a full implementation
- Or a migration from the CRM you have outgrown
- Clean data model, lifecycle stages and first reports
- 30% of the fee waits until your test passes
Best for teams that need the groundwork right before they scale.
See fixed pricesThe Step-Down
You own the tools. They do not add up to a system. We build it on your stack, run it with you, then hand it over.
$9,000a month, stepping down to $3,000
- Plays, scoring and reporting on the tools you own
- Built in three months, run with you for three
- The fee drops on dates written into the contract
- Your team owns it at the end
Best for teams that have the tools and want one working system.
See The Step-DownThe Bench
You do not want to hire a GTM engineer. You want the work done, every week, by people who have done it before.
$5,000a month, or $2,500 for HubSpot care
- One workstream moving at all times
- Something shipped every week
- All six disciplines, as the work needs them
- Pause or cancel with two weeks' notice
Best for teams that want it built and kept sharp, without the hire.
See The BenchSomething in between? Build a custom quote, or see all four pricing models.
Working together
What the first 90 days look like.
The same four steps whichever way you start. You see a written update every week.
- 1
Audit Weeks 1 to 2
We read your CRM, your stack and your numbers, talk to the people who use them, and agree a written plan with a price on every line.
- 2
Build Weeks 3 to 8
The data gets fixed first. Then the plays, scoring and reports are built on your real records and tested before anyone relies on them.
- 3
Launch Weeks 9 to 10
Plays go live with owners, SLAs and guardrails. Your team is trained on the screens they will actually use.
- 4
Improve Weeks 11 to 13
We read the results, tune what is working, cut what is not, and hand over the runbook.
Who is on your team
Neel Patel
The IT guy who turned into a sales guy, then a sales ops guy.
Sergey Blazhko
From the sales world: teams and operations in four industries.
Specialists, as the work needs them
CRM architecture, data, outbound, AI and front-end. You get the people the work calls for, not whoever is free.
A written update every week. A numbers review every month.
How we work with you
Nothing behind a paywall. Nothing in a black box.
The prices on this site are a sample, not a menu you have to order from. Tell us the problem and we shape the work with you. Whatever we build, you get all of it.
Everything is yours
Code, documentation, credentials, prompts, runbooks, and the templates we used to build it. In your accounts from day one, with nothing held back for a later tier.
You see it as it is built
Every workflow, every query and every model call is visible while we work, not only at handover. Ask for anything and we send it.
Nothing needs us to keep running
Nothing lives in our accounts and nothing switches off if you stop paying. When you hire your own person, we help you hire them and hand over.
The number follows the work
Scope first, price second. Every price here is a starting point we are happy to be argued with, and the fixed quote is written after we understand the problem.
Hire, buy, or bring us in.
The three ways companies try to get GTM engineering done, side by side.
| Hire a GTM engineer | Buy another platform | Bring in Salecopy.io | |
|---|---|---|---|
| Time to first result | 3 to 6 months to find, hire and ramp | Weeks to months of migration | Typically two weeks to the first shipped fix |
| Year-one cost | $160K+ loaded, before recruiter fees | Per seat, every year, plus the tools it did not replace | $5,000 a month for a full lane, or fixed-price builds from $2,000 |
| Skills covered | One person, usually strong in two of the six | Whatever the vendor decided to build | All six, from people who do each one every week |
| Who owns the system | You, until they leave with the context | The vendor. Your data lives in their product. | You. Code, docs and credentials sit in your accounts. |
| When priorities change | Re-plan around one person's capacity | Wait for their roadmap | Reorder the backlog. Pause any month. |
Hiring figures are typical US ranges. Put your own numbers in the calculator on the pricing page.
Services
Seven things we build. Each starts with a look at what you already have and ends with documentation your team can run without us.
HubSpot Services
Onboarding, implementation and migration, portal audits, and marketing, sales and help desk setup. Done so the numbers in HubSpot are the numbers leadership sees.
Learn moreCRM Cleanup & Migration
Duplicates, dead fields, deals counted twice, lead sources that went nowhere. We find them, fix them, and write the rule that keeps them from coming back.
Learn moreAI Automation for Sales Teams
Deal briefs, call-transcript extraction, contract OCR, lead routing. Every model call costed and checked before anyone acts on it.
Learn moreYour Own AI GTM Platform
Your own sales platform on top of HubSpot, built with your engineer so you own it. No per-seat pricing, no vendor deciding your roadmap.
Learn moreRevOps Analytics & Forecasting
Pipeline, win rate, attribution, renewals, forecasting. Every number comes with its denominator and a list of what got excluded.
Learn moreLead Scoring & Lifecycle
ICP fit plus behavior, back-tested against closed deals before it goes live. Lifecycle stages reps can't skip.
Learn moreOutbound & Pipeline Systems
TAM, ICP, enrichment, sequencing and deliverability, wired into your CRM so outbound is a system and not a spreadsheet.
Learn moreROI and pricing calculators
Customer-facing ROI and pricing tools your reps use live on calls. Every input shows where it came from, so the output holds up when the prospect's CFO pushes back.
Try the ones we built for ourselvesNot sure where to start?
Most people aren't. The audit is free, takes 30 minutes, and ends with a written list of what's broken and what we'd do first.
Book a free GTM auditRun the numbers before you talk to us.
10 calculators. Every formula shown, no email needed.
How much do you save against hiring a GTM engineer?
A team on subscription against salary, overhead, recruiter fee and ramp time.
$128,500saved in year one, at the defaults
Run your numbers CalculatorWhat does clean CRM data give back?
Hours your team gets back, contacts you stop paying for, and how fast a cleanup pays for itself.
$71,040value recovered per year, at the defaults
Run your numbers CalculatorHow much more accurate could your forecast be?
The number you can stand behind once duplicates are out and the win rate is real.
$885,500surprise avoided at quarter end, at the defaults
Run your numbersWhere the team has worked
Four countries, five industries. Names stay private. The work doesn't.
- Logistics SaaSUnited States
A revenue platform on top of HubSpot: data layer, deal workspace, analytics and a metered AI layer, used daily by four departments.
- Logistics softwareFrance
US market entry: finding and introducing new customers for a logistics platform with no US sales team.
- IT servicesIndia
ICP definition, TAM analysis, lead sourcing and multi-channel outbound campaigns.
- B2B SaaSArmenia
A US sales motion from nothing: lead sourcing, outreach, demos and deal support.
- GRC, retail tech and security SaaSUnited States
Where Neel, our co-founder, carried a quota first: enterprise sales roles at 129% and 152% attainment.
Things we found that changed a decision
Names left out, numbers exact.
Platform build
173 tables · 128 routesbuilt in 15 months
We built the platform a four-department revenue org now runs on
Read the caseCRM cleanup
$13.78M → $11.21Mcorrected booked revenue
The booked revenue that was counted twice
Read the caseAI automation
78% of AI spendre-scoped to three bands
The flagship AI deal score was worse than a coin flip
Read the caseHow we work
Four rules. They show up in everything we hand over.
A number without its denominator is not a metric
Every analysis we publish says what was queried, what was excluded and what we didn't verify. The exclusion list is generated, not typed, so it can't go stale.
Corrections are dated, never silent
When we get a number wrong, the fix goes at the top of the page people already quoted. Most of the corrections in our portfolio are to our own work.
Finish before adding
Each sprint starts by making something that already exists correct and visible before anything new ships.
Meter the AI before you build the feature
Every model call gets a cost and an owner. If a feature can't beat the baseline it gets cut. We've cut our own.
“We'd rather hand you the honest list of what's wrong with a system than have you find it. Two chapters of the design doc for our own platform are a catalogue of its incidents and its debts.”
Neel Patel, co-founder · More about us
Questions we get
What does Salecopy.io do?
Salecopy.io is a go-to-market engineering team for B2B companies. We do the work a full-stack GTM engineer would do, CRM architecture, data cleanup, outbound systems, AI automation and revenue analytics, as fixed-price builds or a monthly subscription. Most engagements start with a free 30-minute audit.
What is a GTM engineer, and why not just hire one?
A GTM engineer builds the systems a revenue team runs on: the CRM data model, enrichment and outbound, automations, AI workflows and reporting. A full-stack one covers six disciplines, typically costs $180,000 or more in year one with benefits and a recruiter fee, and takes months to find and ramp. Salecopy.io covers the same ground with a team, typically starts within two weeks, and can be paused. When you do hire one, we hand everything over.
How much does it cost?
Four models, none hourly. The Bench is a subscription: $2,500 a month for HubSpot care, $5,000 for one workstream or $9,000 for two, month to month. Skin in the Game is fixed-price builds from $2,000, where 30% of the fee is only due when an acceptance test you wrote passes. The Step-Down is a monthly fee that falls from $9,000 to $6,000 to $3,000 as the work moves from build to handover. Built to Order is a custom fixed quote for work that does not fit a menu.
Who is it for?
B2B software and services companies with 5 to 200 people across sales, marketing and customer success, usually on HubSpot or Salesforce, that need GTM engineering done but are not ready to hire a full-time GTM engineer, or cannot find one.
Who does the work?
A small team led by its two co-founders, Neel Patel and Sergey Blazhko. Neel went from IT to enterprise sales to Revenue Operations Manager at a logistics SaaS company, where he built the platform the whole revenue team runs on. Sergey has led sales teams and sales operations across SaaS, logistics, recruitment and consumer packaged goods. Around them are operators and engineers who cover CRM architecture, data, outbound, AI and front-end work.
Do you work with companies outside Los Angeles?
Yes. We are in Cerritos, California, and nearly everything is remote. The team has worked with companies in the United States, France, India and Armenia.
Start here
Book a free GTM audit
Tell us what's broken. We'll look before the call so the 30 minutes go to your CRM and not to introductions.
- A written list of what's wrong and what it'd take
- Which pricing model fits, with a number on it
- A straight answer on whether you need us at all