Pricing
Four ways to pay. Two ways to pay less.
Salecopy.io has four pricing models: a monthly subscription from $2,500 (The Bench), fixed-price projects from $2,000 with 30% held until your test passes (Skin in the Game), a build-and-hand-over fee that falls from $9,000 to $3,000 a month (The Step-Down), and custom fixed quotes (Built to Order). Pay yearly or prepay credits and the bill gets smaller. You always know the number before we start. These prices are a sample, not a menu: we shape the scope with you, and everything we build is yours, with nothing held back behind a tier.
The Bench
A GTM engineering team for a flat monthly fee, instead of the hire. You get the whole team's range, one workstream at a time. File as many requests as you like, reorder them whenever, and something ships every week. Month to month.
HubSpot care
$2,500/ month
Your HubSpot looked after, without a project.
- Admin, fixes and small changes, each under a day of work
- Reports, lists and workflows on request
- User support and the how-do-we questions
- A monthly health check of the portal
- Move up to a lane the month a project appears
One lane
$5,000/ month
One workstream moving at all times.
- One active workstream, unlimited backlog
- Something shipped every week
- Monthly numbers review with leadership
- All six disciplines, as the work needs them
- Code, docs and credentials are yours
Two lanes
$9,000/ month
Two workstreams in parallel.
- Two active workstreams, for example CRM cleanup while outbound gets built
- Everything in One lane
- A standing weekly working session with your team
- Same-week turnaround on urgent fixes to things we built
Pause button
Pause in whole months, with two weeks' notice, and pick up where we stopped. No re-onboarding fee, no minimum term.
Hire-out clause
When you do hire a GTM engineer, we help you interview them and spend our last month handing over. We count that as a win.
No seats
Anyone in your company can file a request. You are paying for output, not logins.
The limits
- A request is something we can ship inside a week. Bigger ones get split into steps you can reorder.
- The weekly pace assumes we have the access and answers we need. If we are waiting on you, we say so that day.
- Billed monthly, in advance. Pause or cancel with two weeks' notice before the next billing date.
- A pause longer than three months gives up your place. Coming back is at the price and start date on offer then.
- Software licenses, enrichment credits and AI model spend are billed to you at cost.
What you save against the hire.
Put in your own numbers. The default salary sits inside published US ranges for a GTM engineer.
An estimate from your own inputs, not a quote or a guarantee. Your numbers stay in your browser until you send them.
Send us these numbersYear-one hire cost is salary, plus benefits and overhead, plus the recruiter fee. It leaves out equity, tools and management time, so it understates the real figure. When you are ready to hire, we help you do it. Nine more calculators.
Skin in the Game
Fixed-price builds where part of our fee is at risk. Fixed scope, fixed price, fixed date. Before we start, you write the acceptance test. 30% of the fee is only due when it passes.
| What you get | Timeline | Price |
|---|---|---|
| HubSpot | ||
| HubSpot and CRM auditEvery object, workflow, report and tool reviewed. A ranked fix list with effort on each item. HubSpot Services | 2 weeks | $2,500 |
| HubSpot onboardingA new Hub set up properly: users, pipelines, properties, email, tracking and the first reports. HubSpot Services | 2 to 4 weeks | from $2,500 |
| HubSpot implementationOnboarding plus your process built in: lifecycle stages, routing, automation, dashboards and training. HubSpot Services | 4 to 6 weeks | from $4,500 |
| Migration to HubSpotYour old CRM or spreadsheets moved into HubSpot with records, history and associations intact. HubSpot Services | 4 to 8 weeks | from $6,000 |
| Marketing Hub setupEmail, forms, lists, automation, attribution and campaign reporting, built and tested. HubSpot Services | 3 weeks | from $4,000 |
| Sales Hub setupPipelines, sequences, playbooks and dashboards, with training for the reps who use them. HubSpot Services | 3 weeks | from $4,000 |
| Help desk setupService Hub ticket pipelines, SLAs, a knowledge base and customer feedback surveys. HubSpot Services | 3 weeks | from $4,000 |
| Website migration to HubSpot CMSYour site moved to HubSpot CMS with redirects, forms and tracking carried over. HubSpot Services | 4 to 6 weeks | from $6,000 |
| One system integrationOne system connected to the CRM in both directions, with error handling and a log. HubSpot Services | 3 weeks | from $4,000 |
| Data and reporting | ||
| CRM cleanupDedupe, field standards, reconciliation against billing, and the rules that keep it clean. CRM Cleanup & Migration | 3 to 6 weeks | from $5,000 |
| Lead scoring and lifecycleA back-tested scoring model, enforced lifecycle stages and routing with SLAs. Lead Scoring & Lifecycle | 4 weeks | from $6,000 |
| Reporting and forecast rebuildPipeline, win rate and forecast rebuilt from the raw records, with every definition and exclusion written down. RevOps Analytics & Forecasting | 3 weeks | from $4,500 |
| Outbound and AI | ||
| Outbound systemICP, account list, enrichment, sequences and sending setup, handed over running. Outbound & Pipeline Systems | 4 weeks | from $6,000 |
| One AI workflowOne workflow, metered and gated: deal briefs, transcript extraction or contract OCR. AI Automation for Sales Teams | 4 to 6 weeks | from $8,000 |
| Your own platform | ||
| Platform blueprintThe architecture and phased roadmap for your own GTM platform. Your Own AI GTM Platform | 4 weeks | $7,500 |
| Platform foundationData mirror, auth, API and the first workspace your reps use. Your Own AI GTM Platform | 8 weeks | from $30,000 |
| Handover | ||
| Team training and handoverRunbooks, recorded walkthroughs and live sessions so your team can run it without us. HubSpot Services | 1 week | from $2,000 |
You write the test
Before kickoff we agree, in writing, what done looks like. Duplicate rate under a number. A report that matches finance. Reps using the screen weekly.
30% held back
70% is due on kickoff. The other 30% is due only when your acceptance test passes. If we built what was scoped and it fails, you keep it.
Audit credit
The audit fee comes off any build you start within 30 days.
Base plus success fee, for outbound
Outbound and market-entry work can run on a base fee plus a success fee, typically 8% of the contract value of deals we source. If we source nothing, the base is all we earn.
The limits
- The test measures what we built, not what the market does with it. "Duplicate rate under 2%" works. "Revenue up 20%" does not.
- It has to be something both of us can check in your own systems, and it is agreed in writing before kickoff.
- You have 10 business days after delivery to run the test. If we hear nothing, it counts as passed.
- If the test cannot be run because of access, data or a change of plan on your side, the holdback becomes due.
- Work outside the written scope gets its own price before we start it.
- A sourced deal is one whose first meeting came from our outreach and that closes within 12 months of it. The success fee is on first-year contract value, due when you are paid.
The Step-Down
A monthly fee that goes down as the work does. Retainers tend to creep up once you depend on the agency. Ours falls on a schedule you see before you sign: highest while we build, lower while we run it with your team, lowest once your team has it.
Build
$9,000/ month
We build the system: the data layer, the workflows and the first screens your team uses.
Run
$6,000/ month
We run it alongside your team, fix what real use turns up, and write the runbook.
Hand over
$3,000/ month
Support and small changes while your team runs it. Stop any month and keep everything.
The schedule is in the contract
Each step-down has a date, written into the agreement before we start. It is not something you have to negotiate later.
If we run late, the fee still drops
If the build runs past month three because of us, you step down anyway. The overrun is ours to carry, not yours.
Zero is an option
After month six you can drop to nothing. Everything we built already sits in your accounts and is yours.
The limits
- The three build months are a commitment. From month four it is month to month.
- The build scope is agreed in writing before month one. New scope is quoted on its own.
- Delays on your side (access, data, sign-off) move the step-down dates by the same number of days. We tell you the day the clock stops.
- The support fee covers fixes and small changes to what we built. New builds are priced separately.
Flat or falling?
The first six months of The Step-Down come to $45,000. Slide to your own timeline to see it against The Bench.
An estimate from your own inputs, not a quote or a guarantee. Your numbers stay in your browser until you send them.
Send us these numbersBuilt to Order
Work that does not fit a menu, quoted as one fixed number. Pick the pieces to see where a quote would start. After the audit call we send a written fixed quote within two business days, with the same 30% holdback as every other build.
- Pieces2
- Timeline, one after anotherabout 8 weeks
- Due at kickoff (70%)$7,700 to $16,800
- Held until your test passes (30%)$3,300 to $7,200
- Audit fee credited to the build-$2,500
An estimate, not a quote. The fixed number comes in writing within two business days of the audit call.
One number, in writing
The quote is a fixed price with a scope, a date and an acceptance test. It does not move unless the scope does.
Priced line by line
Every piece sits on its own line, so you can drop one and see exactly what comes off the total.
Good for 30 days
The quote holds for 30 days. So does the audit credit.
The limits
- The builder shows a range. Only the written quote is a price.
- The quote lists what is in scope and what is not. Changes get a written price before any work starts.
- The 70/30 split and the acceptance-test rules are the same as Skin in the Game.
Hire, buy, or bring us in.
The three ways companies try to get GTM engineering done.
| Hire a GTM engineer | Buy another platform | Bring in Salecopy.io | |
|---|---|---|---|
| Time to first result | 3 to 6 months to find, hire and ramp | Weeks to months of migration | Typically two weeks to the first shipped fix |
| Year-one cost | $160K+ loaded, before recruiter fees | Per seat, every year, plus the tools it did not replace | $5,000 a month for a full lane, or fixed-price builds from $2,000 |
| Skills covered | One person, usually strong in two of the six | Whatever the vendor decided to build | All six, from people who do each one every week |
| Who owns the system | You, until they leave with the context | The vendor. Your data lives in their product. | You. Code, docs and credentials sit in your accounts. |
| When priorities change | Re-plan around one person's capacity | Wait for their roadmap | Reorder the backlog. Pause any month. |
Hiring figures are typical US ranges. Put your own numbers in the calculator on the pricing page.
Two ways to pay less.
Same work, same people, same holdback. A smaller bill if you commit.
Pay The Bench yearly
10months paid, 12 months of work
Pay a year of The Bench up front and 2 of the 12 months are free. The pause button still works: a paused month extends the year instead of being lost.
- HubSpot care$25,000 / yr
- One lane$50,000 / yr
- Two lanes$90,000 / yr
The limits
- Paid in full before month one, or in two halves six months apart.
- You can move between tiers at the next month; the difference is credited or invoiced.
- Cancel early and the months you used are re-priced at the monthly rate, with the rest refunded.
Prepaid work credits
+25%more work than you paid for, at the top tier
One credit is one dollar of work at the prices on this page. Buy them in advance and you get more than you paid for. Spend them on any fixed-price piece, any Bench month, or the Step-Down, in whatever order the year turns out to need. Credits are good for 12 months.
- Pay $25,000$28,750 of work
- Pay $50,000$60,000 of work
- Pay $100,000$125,000 of work
The limits
- Credits expire 12 months after purchase. Unspent credits in the last month roll into HubSpot care, so they are never simply lost.
- Work is scheduled by availability. Credits buy the price, not a guaranteed start date; most pieces start within two weeks.
- Credits pay for our work only. Software, enrichment and model spend are still billed at cost.
- Non-refundable after the first 30 days, transferable to another company in your group.
How we work with you
Nothing behind a paywall. Nothing in a black box.
The prices on this site are a sample, not a menu you have to order from. Tell us the problem and we shape the work with you. Whatever we build, you get all of it.
Everything is yours
Code, documentation, credentials, prompts, runbooks, and the templates we used to build it. In your accounts from day one, with nothing held back for a later tier.
You see it as it is built
Every workflow, every query and every model call is visible while we work, not only at handover. Ask for anything and we send it.
Nothing needs us to keep running
Nothing lives in our accounts and nothing switches off if you stop paying. When you hire your own person, we help you hire them and hand over.
The number follows the work
Scope first, price second. Every price here is a starting point we are happy to be argued with, and the fixed quote is written after we understand the problem.
The fine print, in plain English.
What holds for every model, so nobody is surprised later.
The agreement is what counts
This page is a summary. Every engagement runs on a signed agreement, and where the two differ the agreement wins.
Everything is yours
What we build lives in your accounts from day one and is yours: code, docs, credentials, prompts and runbooks, including the templates we used. Our only ask is that invoices are paid on time.
No promised outcomes
We commit to what we will build and by when. We do not guarantee revenue, pipeline or win rates, and the calculators on this site are estimates from your own inputs.
Your data
We work under your NDA or ours, inside your systems wherever we can, and our access ends when the work does.
Third-party costs
Software licenses, enrichment credits and AI model spend are billed to you at cost. We do not mark them up.
Prices are a starting point
Prices are in US dollars, are a sample of typical scopes, and can change for new engagements. Scope comes first; the number follows it. A signed agreement holds its price for its term.
Pricing questions
How much does Salecopy.io cost?
There are four pricing models. The Bench is a monthly subscription with no minimum term: $2,500 a month for HubSpot care, $5,000 for one workstream at a time, or $9,000 for two. Skin in the Game is fixed-price builds starting at $2,000, with a HubSpot audit at $2,500, where 30% of each fee is only due when an acceptance test you wrote passes. The Step-Down is a monthly fee that falls on a fixed schedule: $9,000 a month while we build, $6,000 while we run it with your team, then $3,000 for support. Built to Order is a custom fixed quote, sent in writing within two business days of the audit call.
Which model should we pick?
If you have one clear project, such as a cleanup or a scoring model, take a fixed-price build. If you have a long list that keeps changing, take The Bench. If you want a system built and then handed to your own team, take The Step-Down. If the work spans several of those, ask for a custom quote. Most clients start with the free audit and decide from the fix list.
How does The Step-Down work?
The Step-Down is a monthly fee that goes down on dates written into the contract. It is $9,000 a month for the three months we build, $6,000 a month for the three months we run the system alongside your team, and $3,000 a month for support after that, or nothing if you take it fully in-house. If the build runs late because of us, the fee still drops on schedule. The three build months are a commitment, and it is month to month after that.
What if the acceptance test never passes?
If we built what was scoped and it fails the test, you keep the 30%. To keep that fair in both directions, the test has to measure what we built and be checkable in your own systems, you have 10 business days after delivery to run it, and if it cannot be run because of access, data or a change of plan on your side, the holdback becomes due.
Is there a minimum commitment?
The Bench has none: it is month to month, and you can pause or cancel with two weeks' notice. The Step-Down commits you to the three build months and is month to month after that. Fixed-price builds and custom quotes are a single written scope with 70% due at kickoff.
Are these prices fixed, or a starting point?
A starting point. They are a sample of typical scopes so you know roughly what things cost before we talk. We shape the scope with you first and the number follows it. Once a quote is signed it is fixed.
Do you hold anything back, or lock us in?
No. Everything we build sits in your accounts from day one: code, documentation, credentials, prompts, runbooks and the templates we used. Nothing lives in our accounts, nothing switches off if you stop paying, and when you hire your own GTM engineer we help you hire them and hand over.
Do you guarantee results?
No. We commit to what we will build, by when, and to an acceptance test you write. We do not guarantee revenue, pipeline or win rates, because those depend on your market, your product and your team as much as on the system.
Is there an annual discount?
Yes. Pay a year of The Bench up front and you get 12 months for the price of 10: HubSpot care for $25,000 a year, one lane for $50,000, two lanes for $90,000. Paused months extend the year instead of being lost.
How do prepaid credits work?
One credit is one dollar of work at the published prices, bought in advance at a bonus: $25,000 buys $28,750 of work, $50,000 buys $60,000 of work, $100,000 buys $125,000 of work. Spend them on any fixed-price piece, Bench month or Step-Down month within 12 months. They are not hours: every piece still has its fixed price and acceptance test.
How do custom quotes work?
Use the quote builder on the pricing page to pick the pieces you need and see where a quote would start. After the audit call we send a written fixed quote within two business days, priced line by line, with a scope, a date and an acceptance test. The same 30% holdback applies, and the quote holds for 30 days.
How does this compare to hiring a GTM engineer?
A full-stack GTM engineer in the US typically costs about $160,000 a year loaded, plus a recruiter fee, and takes three to six months to hire and ramp. One lane of The Bench is $60,000 a year, typically starts within two weeks, covers six disciplines instead of one person's two, and can be paused.
Can we switch between models?
Yes. A common path is an audit, one fixed-price build, then The Bench for ongoing work. You can also drop from The Bench to a single build when the backlog is short.
What is not included in the price?
Third-party costs: software licenses, enrichment credits and AI model spend. We pass those through at cost, and model spend is metered per feature so you can see it.
Do you work on commission only?
No. Outbound work can include a success fee, but there is always a base. The base keeps the effort honest on both sides, and the success fee keeps us pointed at revenue instead of activity.
What happens if we hire our own GTM engineer later?
We help interview them, hand over the code, documentation and credentials, and spend the final month working alongside them. Everything we build sits in your accounts and is yours as it is paid for, so there is nothing to buy back.