Case study · Platform build
We built the platform a four-department revenue org now runs on
173 tables · 128 routesbuilt in 15 months
It started as an ROI calculator for the sales team at a logistics SaaS company. Fifteen months later it was the system sales, account management, marketing and finance work in every day. Every external system mirrored into Postgres, one screen per deal instead of six tools, and an AI layer where every one of 157K+ annual model calls is costed.
What we took from it
- No third-party API on any read path. Nothing waits on a vendor when a page loads.
- One privileged credential, in one place. Writes go through a field allowlist.
- Renewal dates ranked by how sure we are of them, so leadership can see how much of the book is fact and how much is guess.
Your Own AI GTM Platform
Your own sales platform on top of HubSpot, built with your engineer so you own it. No per-seat pricing, no vendor deciding your roadmap.
How it worksHave a number you are not sure of?
The free audit starts by checking the figures leadership already quotes. 30 minutes, and you keep the written list either way.
Book a free GTM auditMore from the work
CRM cleanup
$13.78M → $11.21Mcorrected booked revenue
The booked revenue that was counted twice
Read the caseAI automation
78% of AI spendre-scoped to three bands
The flagship AI deal score was worse than a coin flip
Read the caseRevOps analytics
24.7% → 9.1%real new-business win rate
