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Learn The Salecopy Method in eight short lessons.

One lesson for each move. Each has something to read, a line to say, a field to add to one real deal, and a five-minute practice against an AI buyer in ChatGPT or Claude. It is free, there is no sign-up, and you can do it in any order. Most people do one lesson a day.

Start lesson 1 See the whole method first

Want it taught live, on your team's own deals, with your sector's examples? See the four-week programs. Want it on paper? See certification.

S

Lesson 1 of 8

Signal: Know why now.

Before any negotiation, write down what changed for the buyer and when. A new leader, a contract ending, a missed target, a tool being retired. If nothing changed, there is no deadline, and a deal with no deadline is negotiated forever.

A line you can sayWhat happens on your side if this is still not solved by the end of the quarter?
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (4 min)
  2. Do it on one real deal. Add this to the deal record: Why now (text) and Buyer's deadline (date), required before the deal can leave discovery.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: negotiating price on a deal that has no reason to close this quarter.

Practice Signal with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Signal (Know why now.)

What the move is: Before any negotiation, write down what changed for the buyer and when. A new leader, a contract ending, a missed target, a tool being retired. If nothing changed, there is no deadline, and a deal with no deadline is negotiated forever.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Signal), and the exact moment I did or missed it.
2. Whether I made this mistake: Negotiating price on a deal that has no reason to close this quarter.
3. What I should now write on the deal record. The field is: Why now (text) and Buyer's deadline (date), required before the deal can leave discovery.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

A

Lesson 2 of 8

Anchor: Set the first number, and make it the cost of doing nothing.

Work out, with the buyer and in their own figures, what the problem costs each month it continues. That number is the anchor. Your price is then compared with the cost of waiting, not with a competitor's price or with zero.

A line you can sayUsing your numbers, this costs you about this much a month. Is that roughly right, or am I missing something?
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Cost of doing nothing (currency, per month) and Whose numbers (the buyer contact who confirmed it).
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: quoting your price before the buyer has agreed what the problem costs.

Practice Anchor with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Anchor (Set the first number, and make it the cost of doing nothing.)

What the move is: Work out, with the buyer and in their own figures, what the problem costs each month it continues. That number is the anchor. Your price is then compared with the cost of waiting, not with a competitor's price or with zero.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Anchor), and the exact moment I did or missed it.
2. Whether I made this mistake: Quoting your price before the buyer has agreed what the problem costs.
3. What I should now write on the deal record. The field is: Cost of doing nothing (currency, per month) and Whose numbers (the buyer contact who confirmed it).
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

L

Lesson 3 of 8

List: List everyone who can say no.

Write down each person who can approve, block or delay the deal, what each one needs to see, and who on your side is talking to them. Deals are rarely lost to the person you are talking to. They are lost to someone you never met.

A line you can sayWho else will look at this before it is signed, and what will each of them want to know?
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Buying roles on the deal: Decision maker, Budget holder, User, Legal or procurement, each with a contact attached and a last-contacted date.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: agreeing terms with a champion who cannot sign.

Practice List with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: List (List everyone who can say no.)

What the move is: Write down each person who can approve, block or delay the deal, what each one needs to see, and who on your side is talking to them. Deals are rarely lost to the person you are talking to. They are lost to someone you never met.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (List), and the exact moment I did or missed it.
2. Whether I made this mistake: Agreeing terms with a champion who cannot sign.
3. What I should now write on the deal record. The field is: Buying roles on the deal: Decision maker, Budget holder, User, Legal or procurement, each with a contact attached and a last-contacted date.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

E

Lesson 4 of 8

Evidence: Answer every objection with proof, and keep the list.

Log each objection the buyer raises, in their words, with the evidence that answers it: a number, a reference, a document, a test. An objection that was answered with enthusiasm instead of evidence comes back at the pricing stage.

A line you can sayThat is a fair concern. Here is what I can show you, and here is what I cannot.
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Open objections (list on the deal): objection, raised by, evidence sent, status open or closed.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: treating an objection as handled because the buyer stopped mentioning it.

Practice Evidence with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Evidence (Answer every objection with proof, and keep the list.)

What the move is: Log each objection the buyer raises, in their words, with the evidence that answers it: a number, a reference, a document, a test. An objection that was answered with enthusiasm instead of evidence comes back at the pricing stage.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Evidence), and the exact moment I did or missed it.
2. Whether I made this mistake: Treating an objection as handled because the buyer stopped mentioning it.
3. What I should now write on the deal record. The field is: Open objections (list on the deal): objection, raised by, evidence sent, status open or closed.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

C

Lesson 5 of 8

Concessions: Plan your trades. Every give has a get.

Before the negotiation, write two columns: what you can give, and what you want back for each. Longer term for a lower rate. Faster payment for a discount. A case study for an extra service. If the buyer asks for something, you answer with a trade from the list.

A line you can sayI can do that if we can agree this. Which matters more to you?
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Give and get list (table on the deal): what we can give, what it costs us, what we ask for in return, approved by.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: giving a discount to keep the conversation friendly and getting nothing back.

Practice Concessions with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Concessions (Plan your trades. Every give has a get.)

What the move is: Before the negotiation, write two columns: what you can give, and what you want back for each. Longer term for a lower rate. Faster payment for a discount. A case study for an extra service. If the buyer asks for something, you answer with a trade from the list.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Concessions), and the exact moment I did or missed it.
2. Whether I made this mistake: Giving a discount to keep the conversation friendly and getting nothing back.
3. What I should now write on the deal record. The field is: Give and get list (table on the deal): what we can give, what it costs us, what we ask for in return, approved by.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

O

Lesson 6 of 8

Options: Write your walk-away before the call.

Decide, in writing and before price is discussed, the point at which you say no, and what you will do instead: a smaller scope, a later start, or a polite exit. Then work out the buyer's options too. The side with a real alternative negotiates calmly.

A line you can sayAt that number I cannot do the full scope. Here are two versions I can do.
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Walk-away (currency and terms), Our alternative (text) and Buyer's alternative (text), filled in before the deal enters negotiation.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: finding your limit live on the call, under pressure.

Practice Options with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Options (Write your walk-away before the call.)

What the move is: Decide, in writing and before price is discussed, the point at which you say no, and what you will do instead: a smaller scope, a later start, or a polite exit. Then work out the buyer's options too. The side with a real alternative negotiates calmly.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Options), and the exact moment I did or missed it.
2. Whether I made this mistake: Finding your limit live on the call, under pressure.
3. What I should now write on the deal record. The field is: Walk-away (currency and terms), Our alternative (text) and Buyer's alternative (text), filled in before the deal enters negotiation.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

P

Lesson 7 of 8

Paper: Put the plan on paper, with dates and owners.

Agree a short shared plan with the buyer: each step between today and the start date, who owns it on each side, and the date. Legal review, security review, the signature, the kickoff. The paper is where silent problems show up while there is still time to fix them.

A line you can sayLet us write down what has to happen between now and the start date, and who does each part.
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Mutual plan (checklist on the deal): step, owner on our side, owner on their side, due date, done.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: a verbal yes with no plan, and a signature that slips a quarter.

Practice Paper with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Paper (Put the plan on paper, with dates and owners.)

What the move is: Agree a short shared plan with the buyer: each step between today and the start date, who owns it on each side, and the date. Legal review, security review, the signature, the kickoff. The paper is where silent problems show up while there is still time to fix them.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Paper), and the exact moment I did or missed it.
2. Whether I made this mistake: A verbal yes with no plan, and a signature that slips a quarter.
3. What I should now write on the deal record. The field is: Mutual plan (checklist on the deal): step, owner on our side, owner on their side, due date, done.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

Y

Lesson 8 of 8

Yes: A yes without a date is a maybe.

End every negotiation conversation with a dated next step that the buyer owns. Not a promise to get back to you. A named person, a specific action, a day. If the buyer will not put a date on anything, the deal goes back a stage, and the forecast says so.

A line you can sayGood. Who signs, and what day should I expect it?
  1. Read. The full lesson, with examples and the fields to add. Read the lesson (5 min)
  2. Do it on one real deal. Add this to the deal record: Next step (text), Next step owner (buyer contact) and Next step date. A deal in negotiation with no dated next step drops out of the forecast.
  3. Practice. Run the prompt on the right once. Five minutes is enough.
  4. Check yourself. You have it when you no longer catch yourself doing this: counting a friendly call as progress.

Practice Yes with AI

Open in ChatGPT Open in Claude 
I am learning The Salecopy Method for negotiating B2B deals. Coach me on one move only: Yes (A yes without a date is a maybe.)

What the move is: End every negotiation conversation with a dated next step that the buyer owns. Not a promise to get back to you. A named person, a specific action, a day. If the buyer will not put a date on anything, the deal goes back a stage, and the forecast says so.

What I sell: [your product or service]
The buyer you will play: [job title, company size, sector]
The deal: [one or two lines about a real or made-up deal]

Play that buyer in a short, realistic conversation. Stay in role until I type: end practice. Speak like a busy person, in short replies. Do not coach me while in role. Do not contact anyone. This is practice only.

When I type end practice, leave the role and tell me:
1. Whether I did the move (Yes), and the exact moment I did or missed it.
2. Whether I made this mistake: Counting a friendly call as progress.
3. What I should now write on the deal record. The field is: Next step (text), Next step owner (buyer contact) and Next step date. A deal in negotiation with no dated next step drops out of the forecast.
4. One line I could have said instead.

The buttons open a new chat with the prompt already typed in. Fill in the square brackets before you send it, or copy it into the AI assistant you already use. It is for practice and preparation. A person still decides, speaks and sends.

After lesson 8

Three ways to go further.

For a team

A four-week program

The same eight moves, taught live on your open deals, with your sector's objections and paperwork.

See the programs

For proof

Salecopy Certification

A live role-play and a real deal record, assessed by a person. Self-study from this page is an accepted route.

See the tracks

For the CRM

Have us build the fields

The eight moves as fields and stage rules in the CRM you already run, so the habit outlasts the training.

See the service

Tell us what is going wrong.

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