For technology leaders · CTO, head of engineering, IT director
Built the way your own engineers would build it.
You have seen what happens when a revenue team buys six tools and wires them together with exports. We build the system properly: your data in your database, no vendor API on a page load, every AI call metered, and all of it in your accounts from day one.
What you are dealing with
Three problems we hear from technology leaders.
Lock-in and per-seat pricing
Every new seller costs more, and the vendor decides your roadmap.
Other people's APIs on every screen
A page is only as fast, and as available, as the slowest vendor behind it.
AI spend nobody can explain
Model calls with no cost attached, no owner, and no way to switch one off.
What we build for you
Three places to start.
Your own platform
A mirror of every external system in a database you own, one screen per deal, and writes through a field allowlist.
See howAI workflows with a meter
Each workflow has a cost per run, a quality check and an off switch. If it cannot beat the baseline, it gets cut.
See howData you can build on
One record per company, person and deal, reconciled against billing, with the rules that keep it that way.
See howWhat you end up with
Things you can point at.
- Code, documentation and credentials in your accounts from day one
- Nothing that stops working if you stop paying us
- A design document that lists the system's own incidents and debts
Platform build
173 tables · 128 routesbuilt in 15 months
We built the platform a four-department revenue org now runs on
Read the caseWorth ten minutes
AI in sales · 5 min read
What AI should and should not do in a sales deal
A clear line for AI in a negotiation: it prepares, practises and checks. A person decides, speaks and sends. Step by step through eight moves.
Read itCRM · 5 min read
A RevOps guide to building a sales method into your CRM
How the person who owns the CRM turns a sales method into fields, stage rules and one forecast rule, without burying reps in admin.
Read itFree · no email needed
The Salecopy Method in eight lessons
One move a day, each with a field to add to a real deal and a five-minute AI practice.
Start the free trainingStart here
Tell us what is going wrong.
One tap and an email address. We reply within one business day with what we would look at first.
Not your role? See the page for Sales leadersRevOps leadersDirectors of operations.
