Service
Outbound & Pipeline Systems
We build outbound as a system: a scored map of your total addressable market, an ICP drawn from what actually closed, enrichment and buying signals, sequences, sending infrastructure with proper deliverability, and reporting that ties every meeting back to its source. It is where Salecopy.io started in 2023, and it is the part of GTM engineering most companies try to hire a person for first.
This is for you if
- You buy lists but have no real map of your market.
- Reps build their own lists in spreadsheets and nobody knows who was already contacted.
- You're entering the US or a new segment and need pipeline before you can justify a hire.
2023
the year Salecopy.io started, doing exactly this: TAM analysis, ICP work, lead sourcing and multi-channel campaigns for B2B software and services companies in four countries.
What's included
TAM and account map
Every company worth pursuing, scored, with the reasoning behind each score. Kept current instead of rebuilt each quarter.
ICP from closed-won
Titles, company sizes, deal sizes and triggers pulled from what you actually sold, not from a workshop.
Enrichment and signals
Contact data, firmographics and buying signals wired in with a spend cap, deduplicated against your CRM.
Sequences and messaging
Researched copy for every step, first email through last follow-up, tested in small batches before volume.
Sending infrastructure
Separate sending domains, warm-up, SPF, DKIM and DMARC, volume caps and inbox-placement monitoring.
Reporting
Opens, replies, meetings and revenue by segment and message, written back to the CRM so attribution holds.
What you can buy
Fixed scope, fixed price, 30% held until your acceptance test passes.
| What you get | Timeline | Price |
|---|---|---|
| Outbound systemICP, account list, enrichment, sequences and sending setup, handed over running. | 4 weeks | from $6,000 |
Prefer a monthly fee? The same work runs on The Bench at $5,000 a month, or as part of The Step-Down or a custom quote. See everything we sell. Download this service as a one-page PDF.
How an outbound system flows
What comes in, what we build, and what you have at the end. Every box is something you can point at.
What comes in
- TAM and ICPWho could buy, who should
- EnrichmentClay, Apollo, ZoomInfo, or yours
- Sequencer and inboxesSet up for deliverability
What we build
- Account listTiered, deduped against the CRM
- SignalsJob changes, intent, usage
- SequencesSmall batches, tested, watched daily
- CRM syncBoth directions, every touch logged
What you get
- Meetings booked and loggedWith the history attached
- Pipeline as a systemNot a spreadsheet
- Run it or hand it overYour choice, and you can switch
How it goes
4 steps, in order. You sign off before anything changes in production.
- 1MapTwo weeks. ICP questions, TAM build, scoring. You see the market before a single email goes out.
- 2BuildData, sequences, domains and the CRM wiring. Dry run to an internal list first.
- 3LaunchSmall batches, A/B tests, deliverability watched daily. Volume goes up only when the numbers say so.
- 4Run or hand overWe run it on subscription, or train your SDRs and step back. Your choice, and you can switch.
Questions we get about this
Do you run outbound for us, or build it for us to run?
Either. Some clients want the system built and their own SDRs trained on it. Others want us to operate it month to month. You can start one way and switch.
Do you work on a success fee?
For outbound and market-entry work, yes: a base fee that covers the build and the sending, plus a success fee on the revenue we source. The pricing page has the details.
Which tools do you use?
Whatever you already pay for, where possible: your sequencer, your enrichment provider, HubSpot or Salesforce as the system of record. We would rather wire up what you own than sell you another seat.
How do you protect our domain reputation?
Outbound goes from separate sending domains with warm-up, full authentication and volume caps. Your primary domain never sends cold email.
Let's talk
Tell us where it hurts.
A few lines is enough. We look at it before the call, so the 30 minutes go to your setup and not to introductions.
- A written list of what's wrong and what it'd take
- A fixed price for each item on it
- A straight answer on whether you need us at all
Usually goes with
Lead Scoring & Lifecycle
ICP fit plus behavior, back-tested against closed deals before it goes live. Lifecycle stages reps can't skip.
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