How do you calculate the ROI of faster lead follow-up?

At 300 inbound leads a month, moving the lead-to-meeting rate from 8% to 11% adds about 108 meetings and $291,600 of new revenue a year, at a 15% win rate and a $18,000 contract. Each single point of that rate is worth $97,200 a year. Extra meetings per year = leads per month × 12 × (target rate − today's rate). Extra deals = extra meetings × meeting-to-won rate. Extra revenue = extra deals × average contract value. One point = leads per month × 12 × 1% × win rate × contract value.

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What is slow lead follow-up costing you?

At 300 inbound leads a month, moving the lead-to-meeting rate from 8% to 11% adds about 108 meetings and $291,600 of new revenue a year, at a 15% win rate and a $18,000 contract. Each single point of that rate is worth $97,200 a year.

Those are the defaults. Move the sliders to your own numbers.

Inbound leads per month 300Lead-to-meeting rate today 8%Rate with routing and SLAs 11%Meeting-to-won rate 15%Average contract value $18,000

Extra meetings per year108From the same leads you already get

Extra deals per year16.2At your current win rate

Extra revenue per year$291,600First-year contract value

One point of lead-to-meeting rate$97,200Per year, at your win rate and deal size

An estimate from your own inputs, not a quote or a guarantee. Your numbers stay in your browser until you send them.

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How the math works

Extra meetings per year = leads per month × 12 × (target rate − today's rate).
Extra deals = extra meetings × meeting-to-won rate.
Extra revenue = extra deals × average contract value.
One point = leads per month × 12 × 1% × win rate × contract value.

What it leaves out

Whether the extra meetings convert as well as the ones you get today. They often convert a little worse. It also takes the target rate on trust: you set it. A back-test on your own closed deals is how we would find a real one.