How do you calculate the ROI of outbound sales?

Contacting 1,000 prospects a month at 1.5 meetings per 100 books about 180 meetings a year. At a 12% win rate and a $25,000 contract that is $540,000 sourced. On a $3,000 monthly base plus an 8% success fee you pay $79,200, a 6.8x return and $440 per meeting. Meetings per year = prospects per month × 12 × meetings per 100 prospects ÷ 100. Revenue sourced = meetings × meeting-to-won rate × average contract value. What you pay = base fee × 12 + success fee % × revenue sourced. Return = revenue sourced ÷ what you pay. Cost per meeting = what you pay ÷ meetings.

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What would an outbound system return?

Contacting 1,000 prospects a month at 1.5 meetings per 100 books about 180 meetings a year. At a 12% win rate and a $25,000 contract that is $540,000 sourced. On a $3,000 monthly base plus an 8% success fee you pay $79,200, a 6.8x return and $440 per meeting.

Those are the defaults. Move the sliders to your own numbers.

Prospects contacted per month 1,000Meetings per 100 prospects 1.5Meeting-to-won rate 12%Average contract value $25,000Monthly base fee $3,000Success fee on sourced deals 8%

Meetings per year180Booked from outbound

Revenue sourced per year$540,000Contract value of deals won

What you pay us$79,200Base fee plus success fee, per year

Return on that spend6.8xRevenue sourced ÷ what you pay

Cost per meeting$440All-in, fee included

An estimate from your own inputs, not a quote or a guarantee. Your numbers stay in your browser until you send them.

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How the math works

Meetings per year = prospects per month × 12 × meetings per 100 prospects ÷ 100.
Revenue sourced = meetings × meeting-to-won rate × average contract value.
What you pay = base fee × 12 + success fee % × revenue sourced.
Return = revenue sourced ÷ what you pay. Cost per meeting = what you pay ÷ meetings.

What it leaves out

Sales cycle: a meeting booked in month ten closes next year. Enrichment credits and sending infrastructure pass through at cost and are not in the fee. The base fee here is a placeholder. Yours is quoted after the audit.

About the defaults

Reply and meeting rates vary a lot by market and offer. If you have run outbound before, use your own rate. If you have not, a four-week pilot will tell you more than this page.

What we would do about it