How do you calculate time saved by sales automation?

If 12 reps each spend 6 hrs a week on research, call prep and CRM entry, automating 50% of it gives back about 1,728 hours a year. Valued at $60 an hour, that is $103,680, or 0.9 full-time people. Hours back per year = reps × hours per week × share automated × 48 working weeks. Full-time equivalent = hours back ÷ 1,920. Value = hours back × loaded hourly cost. Payback = workflow price ÷ (value per year ÷ 12).

Calculator

How much rep time can AI automation give back?

If 12 reps each spend 6 hrs a week on research, call prep and CRM entry, automating 50% of it gives back about 1,728 hours a year. Valued at $60 an hour, that is $103,680, or 0.9 full-time people.

Those are the defaults. Move the sliders to your own numbers.

Reps 12Hours each spends per week on research, prep and CRM entry 6 hrsShare of that work automated 50%Loaded cost per hour $60

Hours back per year1,728 hoursAcross the team

Equivalent full-time people0.9At 1,920 working hours a year

Value of that time per year$103,680Valued at cost, not at quota

Payback on one AI workflow0.9 monthsAt our starting price of $8,000

An estimate from your own inputs, not a quote or a guarantee. Your numbers stay in your browser until you send them.

Send us these numbers

How the math works

Hours back per year = reps × hours per week × share automated × 48 working weeks.
Full-time equivalent = hours back ÷ 1,920.
Value = hours back × loaded hourly cost.
Payback = workflow price ÷ (value per year ÷ 12).

What it leaves out

The model spend to run the workflow, which we meter per call and pass through at cost. It also values the hours at what they cost you, not at what a rep could sell in them, so it runs conservative.

About the defaults

50% is a planning number, not a promise. We measure the real share on one workflow before building the second. We have cut our own AI features when they could not beat the baseline.

What we would do about it